Juuven is born from personal experience and the belief that the stigma surrounding menopause, both ageist and sexist, needs to be addressed through empowerment and education. Women are often conditioned to dread menopause as a grim marker of aging, yet, in reality, it parallels puberty in many ways. By shifting public perception to recognize the intricate physical and psychological changes that occur during this time, we can begin to see menopause as a significant and valuable transition into a new stage of life.